NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New ...

So last night's Colbert Christmas Special had a special sponsor, and Stephen even did a special introduction of the commercial. They must have paid a lot for that, so someone needs to point out how ...