BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

Before Chevy took the “An American Revolution” ad slogan, another U.S. company used it in the 80’s. While the car they are describing could hardly be called revolutionary by today’s standards, the ...

It cost the Navy at least $10 million and 18 months to help come up with the fiery new recruiting slogan “Forged By The Sea.” But after just before revealing its new rallying cry on Dec. 5, the branch ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

Democrats, after lengthy deliberations, reportedly have settled on a new slogan – and it’s not exactly getting rave reviews. The winner, according to Vox, is: “A Better Deal: Better Skills, Better ...