After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.

Conversion Rate Optimization (CRO) is crucial for businesses looking to turn visitors into engaged customers. CRO isn’t just about getting more traffic; it’s about making the most of each visitor’s ...

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

“I don’t get it. With x million visitors on our site, ‘all we need to do’ is to get one percent of them to buy, and we’ll all be rich.“ As a marketing professional, how many times have you heard this?

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...

Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.

Conversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a lead, sales ...

I think that the main title is the clearest and most descriptive. If you think that one of the other titles works better, go for it. Are you an entrepreneur? If so, then you need to know about ...

Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician (CMT). Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of ...