Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...