A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, ...

The rules of engagement have changed and will continue to do so for marketers and customers alike. The past two years have presented marketers with unprecedented challenges. Some saw their ...