An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

You can use marketing functions to define geographic markets, identify the common characteristics of the members of these target markets and develop strategies for selling to them. When you base your ...