For a design engineer, the use of generative processes is the equivalent of transitioning from sewing by hand to using a sewing machine. It can require a shift of mindset that instead of practicing a ...

Generative design helps engineers explore design, delivering 30-50% faster time-to-market, 10-50% weight reductions, and up ...

James has been writing about technology for years but has loved it since the early 90s. While his main areas of expertise are maker tools -- 3D printers, vinyl cutters, paper printers, and laser ...

Arian Hakimi is a lead designer at Zaha Hadid Architects at their London Office. Arian sees a distinction between the two terms; parametric design versus generative design, despite the two often being ...

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join ...