Karen Austin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

When we make the audience laugh, we associate a brand with the positive emotion of happiness. Behavioural science has proved that if people feel good about a brand over time, they’re more likely to ...

First, “Bluey” hooked the toddlers, who found the short, funny, Australian cartoons about a family of dogs irresistible. Their parents fell in line quickly: Here was a show that was imaginative, ...