Several months ago, we discussed a report from Constant Contact, Small Business Now: The Current State of SMB Marketing, showing that small business owners were struggling to market their products and ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Increasing the visibility of your company is key, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market change refers to the dynamic and continual evolution of marketplaces due to a variety of factors. Those factors include: Technological Advancements: Innovations in technology can rapidly alter ...