Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a successful business starts with a strong plan.

For the entrepreneur, knowing how to start writing a business plan can be as exhilarating as it is overwhelming. The business plan is a foundational document and the blueprint of your business and is ...

If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer. – A well-crafted company profile can be a ...