Customer journey mapping has been a hot topic for some time. Trying to understand how the customer interacts with the brand or company—the touchpoints—can ideally help marketers better understand ...

My husband is shopping for a mattress. Not for our use, but for the guest room. Since I won’t be sleeping on it, I have been able to distance myself from the process, which has gone on for weeks, and ...

Databases are a foundational part of the modern world—everything we do today is powered by data, from online shopping to banking to streaming our favorite shows. Data is also critical for businesses, ...