Time is money as the saying goes and for some agencies billing by the hour, for decades has been quite lucrative. But clients and agencies both have been looking for improved returns on marketing and ...

The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of ...

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...