-Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as the streaming giant instituted the new metric to measure its ad reach in ...

Netflix continues to innovate and look ahead as a streaming platform. Keeping the audience happy is never a one-off job; it’s a continuous process. And Netflix already has a lot of viewers to please.

Netflix -- the dominant and still-growing premium streaming heavyweight -- told advertisers and media buyers at its upfront presentation on Wednesday that its now in-house advertising-technology ...