The Big 12 and Pac-12 have ended talks about a potential merger or partnership after multiple conversations between the conferences across the last couple of weeks. The Big 12 ultimately walked away ...
The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments to athletes. The hefty new deal involves brand partnerships with several ...
With the historic House ruling that allows universities to pay their student-athletes via a revenue-sharing model, shaking up college athletics, the Big 12 is leaning into a unique partnership. Lost ...
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