One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

New research reveals that two entirely different species show similar perception of auditory cues that drive basic biological functions; that these perceptions may be universally shared among animals; ...

Our brain is divided into two hemispheres, which are linked through only a few connections. However, we do not seem to have a problem to create a coherent image of our environment -- our perception is ...

We conclude that cancer patients in Developing countries have many unmet needs regarding communication and that simple changes in the organization of clinics and oncologist education can result in ...