Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

Pricing strategies play an important role in determining how many customers are going to buy a company's new product or continue buying its existing products. Small and large businesses set prices ...

Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers. Only one ...

Anh-Tho Chuong Anh-Tho Chuong has a front-row seat to one of the trickiest problems in AI right now: how to price products when your costs scale with usage. As the cofounder of Lago, a Y ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

For a small business that sells products, pricing margin is a major factor in the success of a business. As the owner, you want to earn as much margin as possible, but you also need to price your ...

As an adviser to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies, usually driven by competitor prices or cost plus a reasonable margin. I ...

Deodorant, detergent, granola bars, cookies, underwear. Shop for any of these every day items and you’ll scan not one but at least two, sometimes three different prices crammed underneath them on the ...