Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Some data suggests that January is an excellent time of year to continue marketing your small business while other businesses ...

The following is a guest piece by Beth Egan, associate professor of advertising at Syracuse University’s S.I. Newhouse School of Communications. Opinions are the author’s own. After 25 years of ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

When Talia Boone launched her fresh-flower delivery service, Postal Petals, in 2020, she didn't have a marketing budget. So to spread the word about her company, she partnered with other small ...

ERMIN MARKETING Reports Record-Breaking 6,807 Leads for US Small Businesses in Q4 2025 While many small businesses struggle ...

Re-engage with past leads who have gone cold. Ask for (and earn more) reviews on Google. This will help you rank higher in search results and attract more customers. Build backlinks for your website ...

As small businesses that rely on social media advertising watch what happens with congressional efforts to force the sale–or closure–of TikTok’s U.S. operation, should they start shifting their social ...

Key Takeaways Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of ...