Twitter was already facing several challenges with advertisers even before Elon Musk acquired the company. Twitter was facing strong competition from larger and faster growing social media platforms, ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...

Twitter’s advertising business and time spent on site by users continues to decline. Poor performance has prompted analysts to reduce the company’s revenue forecast for a second time since Elon Musk ...

Landing Carlson looks like a coup, but Twitter's new VIP could spell more disaster for its ad business because of revenue sharing. Reading time 7 minutes Tucker Carlson made a dazzling announcement on ...

Twitter, which derived about 90% of its revenue from advertising before Elon Musk took it private late last year, has lost half of it, according to a tweet he made on Saturday: Responding to Twitter ...