As humans, we are naturally drawn toward a good story. This is especially true of consumers: They want to understand how a product or service has helped someone else, to see how it might help them.

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...

Case history articles—also known as application stories or testimonials—are the most powerful way to drum up interest in your product. That's because they feature a real customer talking about how ...

Welcome to Writing Science of Delivery Case Studies! This course is about writing "science of delivery" case studies that help us extract insights and learn from implementation processes to help ...