One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

A new Plus button has appeared on the search bar of Google Search, and it aims to transform the experience by taking users directly to the AI Mode feature. Google Adds a 'Plus' Button to Improve ...

Google turned up the heat in the AI shopping wars this weekend, announcing plans to turn Gemini into a merchant and launching ...

The Trends Explore page for users to analyze search interest just got a major upgrade. It now uses Gemini to identify and ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Instead of relying on algorithms to recommend news stories, Google Search lets you set “preferred sources” so the stories you see come from the news outlets you actually like. Google Search displays ...

Google executive Sameer Samat sees the past year as one of curiosity about AI. This year, he's focused on its utility.

AI Overviews first appeared in Gmail last year to summarize email chains, and now it’s expanding to Gmail search. This is ...

Alphabet Inc.’s Google said its Gemini artificial intelligence assistant can now proactively tap into users’ data across ...

Personal Intelligence is a new Gemini feature that could change how you interact with the AI. Here's how to use it.

Google appears to be testing a new feature that integrates Gemini into Chrome for Android, allowing you to use agentic ...

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.