These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Alone, even the most comprehensive omics dataset offers an incomplete picture of human biology. Multiomics, which combines multiple levels of biology, including genomics, transcriptomics, proteomics ...

Learn how recommendation algorithms, streaming recommendations, and social media algorithms use content recommendation systems to deliver personalized recommendations. Pixabay, TungArt7 From movie ...

Katie has a PhD in maths, specializing in the intersection of dynamical systems and number theory. She reports on topics from maths and history to society and animals. Katie has a PhD in maths, ...

If you happen to be on a Texas highway sometime this summer, and see a 50,000-pound semi truck barreling along with nobody behind the wheel, just remember: A self-driving truck is less likely to kill ...

If you’ve ever grabbed your phone “for just five minutes” and somehow found yourself still scrolling through TikTok, Instagram Reels or YouTube Shorts an hour later, you can relate. Many people assume ...

When photographer Breanna Conley Saxon found an analog photo booth at her local thrift store, she decided she’d stop at nothing to figure out how to get it working. Fifteen years and lots of tinkering ...

Claire Danes and Matthew Rhys, our jaws are on the floor at that wild and tumultuous finale of The Beast in Me. **Spoilers ahead for the Season 1 finale, now streaming on Netflix** While we as the ...

Netflix's latest “Frankenstein” adaptation is one of the most celebrated yet. In this article, we're recapping everything that occurred and answering the question, ‘What happened at the end of ...

What if the key to solving humanity’s most complex challenges, curing diseases, creating sustainable energy, or even unraveling the mysteries of the universe, was hidden in the quantum realm? With its ...