The 40-year-old soap bar, in its signature orange hue, has come a long way since its test launch in 1985 in Bengaluru, never ...

Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism ...

Shreyas Mehrotra has been elevated to the role of CMO and Head of Digital Sales at Airtel Business. Prior to this promotion, ...

There’s huge demand for fried chicken menu items in the U.S. But standing out requires c-stores and QSRs to diversify their ...

The brand’s founder will lead development efforts in the United Kingdom after signing a 400-unit franchise agreement, while ...

This article is part of "Where Are They Now?"—an ongoing series in which Franchise Times managing editor Emilee Wentland and ...

The Partner Development Team (PDT) was designed to support partner growth through deeper collaboration, smarter ...

Ducks, graying and freshly of-age, enjoyed a special beer as they followed University of Oregon football this season. A ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

KINGSVILLE, ON - Mastronardi Produce® is proud to announce that its Flavor That Lasts: Celebrating 30 Years of SUNSET® ...

New Jersey brands like Dove, Hellmann’s, Novartis and Ritz are preparing Super Bowl LX ads as NBC sells out $8M commercial ...