In a recent interview, Marc Winterhoff noted that automakers can tell consumers that there are other attributes EVs have ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

The strategic effort paid off: Within seven minutes of launch, POV Beauty pulled in $1 million in sales. Related: I’ve Helped ...

As a relatively new role in pharma — and one that not all pharma companies have — chief marketing officers (CMOs) are tasked with raising the profile of marketing within their companies and driving ...

The 10,000-step benchmark started as a marketing strategy for a 1960s Japanese pedometer, not a medical recommendation. Research now shows health gains can start with far fewer steps — as low as 2,500 ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Marketing and aggressive investment in recruiters and stations helped the Coast Guard meet its enlisted recruiting goals in fiscal 2024, the first time since 2018, according to the service. Coast ...